Value Creation Through Strategic Partnerships Between Businesses and Health Ngo’s in Nairobi - Kenya
Abstract
In a dynamic environment, organizational success can be determined by strategic networking.
Organizations must also tap into opportunities by monitoring their competitive environment.
This means that organizations must understand how changes in their environment are unfolding
in order to increase growth in aspects of their business. Whereas new strategies provide
organizations with abilities to seek opportunities and evade barriers, business leaders and the
Non – Governmental Organizations (NGOs) have recognized that global challenges require
partnerships and collaborative support from the economic sectors so as to achieve sustainable
growth. Therefore, collaborative relationships between businesses and NGOs have become
important strategies to achieve success. The objective of the study was to determine value
creation through strategic partnerships between businesses and health NGO’s based in Nairobi.
The research design adopted was descriptive research design. The population of the study was all
the 667 health NGOs situated in Nairobi. The study also used systematic sampling in which the
researcher picked a sample of every 10th NGO ending up with 67 organizations. The study also
used primary data which was collected using self-administered questionnaires. The data was
analyzed using the Statistical Package for Social Sciences (SPSS) software. The study was
documented using tables, percentages, mean and standard deviations. The study found out that
mutual trust, inter-firm dependency, formal and informal communication, strong commitment
towards set goals and inter-organizational capabilities and network culture were necessary
ingredients for successful partnerships between businesses and NGOs. The study also found out
that NGOs were motivated to pursue partnerships so as to create positive social status in
societies. This helps the NGOs to increase awareness of their activities to communities that are
receptive to them. Other benefits include access to financial facilities, and recognition by donors.
The study also found out that information sharing, electronic integration, inter-firm cost
management, flexibility and adaptability resulted in value creation.
Citation
A research project submitted in partial fulfillment of the requirement for the award of master of business administration degree, school of business, University of NairobiPublisher
University of Nairobi Business Administration,