New Product Development Process in the Cement Industry: Case of Savannah Cement Limited, Kenya
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Date
2013-11Author
Ikambili, Pascal M
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
roduct Development is an important business process for every technology driven
company in its bid to secure future growth and sustained success in the marketplace.
As the forces of global competition and consumer sophistication continue
intensifying, business organizations are forced to rethink and redesign their strategies
in order to meet the requirements of the changing market place. The main objective of
the study is to establish the cement product development management in Kenya using
a case of Savannah Cement Limited (SCL). The study was guided by the following
specific research objectives, establishing the strategies adopted by SCL in cement
production management, determining the effectiveness of cement product
development at SCL; establishing the challenged in cement product development at
SCL, establishing the drivers of product development at SCL. The research used
descriptive survey method; the population of interest was staff in SCL manufacturing
firm in Kenya. The study used primary data, which was collected using a
questionnaire containing both structured and unstructured questions. The data was
processed through Excel application and Statistical Package for Social Sciences
(SPSS). The presentation of the information was by tables, charts and graphs in form
of frequencies and percentages. The study found that SCL relied on a unique product
as well as consistent management focus in its bid to gain competitive advantage. The
effectiveness of these strategies were seen in the year 2013 month by month growth in
sales and consumer acceptance. It was therefore concluded that the product
development process and strategies used at SCL could be used as long term strategies
to expand market shares.
Citation
A Research Project Submitted In Partial Fulfilment Of The Requirements For The Award Of The Degree Of Master Of Business Administration (MBA), School Of Business, University Of Nairobi.Publisher
University of Nairobi School of Business