Patterns of puffery: an analysis of non-fiction blurbs

dc.contributor.author	Cronin, B
dc.contributor.author	La Barre, K
dc.date.accessioned	2014-01-11T13:37:09Z
dc.date.available	2014-01-11T13:37:09Z
dc.date.issued	2005
dc.identifier.uri	http://hdl.handle.net/11295/63225
dc.description.abstract	The blurb is a paratextual element which has not previously been subjected to systematic analysis. We describe the nature and purpose of this publishing epiphenomenon, highlight some of the related marketing issues and ethical concerns and provide a statistical analysis of almost 2000 blurbs identified in a sample of 450 non-fiction books.	en_US
dc.language.iso	en	en_US
dc.publisher	University of Nairobi	en_US
dc.title	Patterns of puffery: an analysis of non-fiction blurbs	en_US
dc.type	Article	en_US