| dc.description.abstract | The modern media in East Africa, as it is emerging today
was a creation of European missionaries, immigrants
and the colonial administration. These were responsible
for the introduction of the printing press, radio and
later television. They used this media primarily for the
dissemination of news and information .a....mongthe
European residents and settlers. It has been suggested
that the media at this time was used as a device to
maintain the status quo (0 chilo, 1993). The media had
little to offer the natives during the colonial period, it
remained in character and function, European oriented
and reflected basically the dominant influence of the
west.
Unlike in the west, the media in Africa during the colonial period
was not a major instrument of political and social change; it lacked
the profound social foundation and distinction relevant to the local
people. | en_US |
