Competitive Strategies Adopted by Exhibition Stalls in the Nairobi Central Business District

Abstract

This project analyses the strategies adopted by small-scale enterprises focusing specifically on the exhibition stalls within the central business district of Nairobi. This study was specifically carried out on the exhibition stalls in the study. The objective of the study was to establish the strategies adopted by small-scale entrepreneurs. The study sought to investigate the strategies that the exhibitions stalls had formulated in order to survive the competition in the industry. In this study, primary data was collected using questionnaire method. A descriptive design was used in this study. A total number of 180 exhibition stalls were involved in the study. The researcher used a simple random sampling to identify exhibition stalls owners that would respond to the questionnaires. The result of the study showed that there was strong competition in the exhibition stalls in the country and that the owners had taken strategic measures to respond to the challenges they face. Such strategies include being low cost leaders, customer service and product differentiation.