| dc.description.abstract | In an era of intense global competition firms must realize that the effective use of global outsourcing will contribute significantly to their market performance. Increasingly, successful firms use a higher level of strategic alliance cooperating with their suppliers, customer in assets sharing. This involves cost analysis and reduction, enhancing customer care and improved service level. Based on strategic alliance and outsourcing, firm’s competitive advantage is enhanced. The study looks at the role of DHL Exel Supply Chain (DHL) logistics services in enhancing competitive advantage of its customers and puts on record challenges encountered by its customers while in outsourcing relationship.
In the study, the descriptive research method was employed. The study employed the use of structured questionnaire to measure researcher set variables related to competitive advantage for outsourcing logistics and supply chain services and any challenges in outsourcing variables relevant to the objectives of the study. The questionnaire also had sections for respondent to put on record what researcher could not have identified as a measure variable. Several statistical analyses were performed on data from the study area. Descriptive statistics were used to analyze the distribution of any category and numerical response to generate frequencies, percentages, graphs and tables. Nevertheless, data from open ended questions were transcribed, reconstructed and analyzed using narratives.
The study finding revealed that DHL services are strategic and assist in gaining competitive advantage. The company services are mostly referred by group companies and are bought by private foreign companies. Small and local companies are not sourcing from the company. It is recommended that the company services require marketing to be known by many potential buyers. Further, the company needs to diversify its services to include value adding services in manufacturing and labor. | en |
