The influence of investors' distance and culture on stock holdings and trading: Case of listed Agricultural Companies at Nairobi Stock Exchange

Abstract

The research explores the influence of investors distance, language and culture on stock holding and trading for listed agricultural companies at Nairobi stock Exchange. The results of the paper are based on survey conducted on the four listed agricultural firms at Nairobi stock Exchange. The study was inhibited by slow response rate and difficulties in locating the respondents out of 100 questionnaires received back. This being a new research in Kenya and Africa secondary data is not available locally. Primary data acquired was analyzed though percentages mean scores and standard deviation. The test was used to assess the significant deviation in the number of specific company shareholder respondents within the locality. The analyzed data was presented in tables and charts. Findings from the study revealed that shareholders to a large extent are not affected by distance although cultural factors namely the locality of directors does have some significant influence on the shareholding of agricultural stock listed at Nairobi stock exchange.