Browsing Faculty of Engineering, Built Environment & Design (FEng / FBD) by Subject "Influence of Product, Price, Promotion and Place on Enterprise Project Performance"
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Influence of Product, Price, Promotion and Place on Enterprise Project Performance: a Case of Safaricom Enterprise Project, Uasin Gishu County, Kenya
(University of Nairobi, 2016)The purpose of this study was to investigate the influence of product, price, promotion and place of marketing on organizational project enterprise performance: a case of Safaricom enterprise project, Uasin Gishu Count, ...