Browsing Faculty of Education (FEd) by Author "Kabue, John N"
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Factors Influencing Adoption Of Social Media Advertising On Growth Of Small And Medium Enterprises: A Case Of Nairobi County, Kenya.
Kabue, John N (University of NairobiDepartment of Extra Mural Studies, 2013)This study focuses on factors influencing adoption of Social Media Advertising towards growth of Small and Medium Enterprises (SMEs) in Nairobi County, Kenya. Four objectives guided this study. The first objective focused ...