Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Advertising effectiveness"
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The effect of media strategy on advertising effectiveness among the mobile service providers in Kenya
(School of Business, University of Nairobi, 2012-06)Billions of Kenya shillings have been spent on the advertising by large corporate companies in Kenya with mobile service providers taking the biggest share of the advertising spend. There are over 40 radio stations, over ...