Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Advertising strategies"
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Effectiveness of advertising strategies adopted by safaricom in marketing M-pesa services
(School of business, 2011-11)Advertising has been seen as a tool to assist many consumers as possible through a challenging decision making process. In order to exist in the business for a long period of time, Safaricom company must look for effective ...