Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Big data analys, Supermarkets In Kisumu"
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The Adoption of Big Data Analytics by Supermarkets in Kisumu County
(University of Nairobi, 2015)The main aim of this study was to establish the extent of adoption of big data analytics (BDA) in enterprises in Kenya with emphasis on supermarkets in Kisumu County and to determine the factors affecting the adoption ...