Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Challenges in the Implementation of Customer Relationship Management System Strategy"
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Challenges in the Implementation of Customer Relationship Management System Strategy in Barclays Bank of Kenya Limited
(University of Nairobi, 2015)The study set out to determine he challenges in the implementation of Customer Relationship Management (CRM) system strategy in Barclays Bank of Kenya (BBK). The research employed a cross section survey design where ...