Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Factors Influencing Entry Into Regional Markets By Kenya Commercial Bank"
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Factors Influencing Entry Into Regional Markets by Kenya Commercial Bank
(University of Nairobi, 2011)International market selection is one of the most important decisions to he made by organisations engaging in international trade. The number of firms that have been operating in the international market in response to ...