Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Green Advertising and Corporate Identity"
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Green Advertising and Corporate Identity: an Investigation of Consumer Views on Green Messages in Kenya
(University of Nairobi, 2016)This study sought to explore the contribution of green advertising in the construction of corporate identity with a focus on the views of environmentally-informed consumers in Kenya. The study objectives were: to examine ...