Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Impact of corporate brand identity"
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The impact of corporate brand identity On product perceptions: A case study of selected health Institutions in Nairobi
(School of Business, 2003)This study sought to investigate the impact of corporate brand identity on product perceptions within t healthcare institutions in Nairobi. The study was to investigate whether the hospitals actually use the brand identity ...