Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Kenya Broadcasting Corporation"
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The Role of Corporate Communications in the Restructuring of Public Service Broadcasting: a Case Study of the Kenya Broadcasting Corporation
(University of Nairobi, 2005)This study set out to find out the role that corporate communications played in the restructuring of KBC in the five years beginning in August 2003 when Mr Wachira Waruru was appointed Managing Director with the express ...