Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Kenyan motor vehicle industry"
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A Survey of marketing planning practices in the Kenyan motor vehicle industry
(2006)The increase in the number of dealers in the motor vehicle market has led to more competition, increased choice for consumers, lower prices, and lower margins in the industry. In such a crowded market environment, marketing ...