Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Nation media group"
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Competitive intelligence strategies adopted by the media industry in Kenya: A case study of Nation Media Group
(School of Business ( SOB ), 2009)Competitive Intelligence (CI) is both a process and a product. The process of Competitive Intelligence is the action of gathering, analyzing, and applying information about products, domain constituents, customers, and ... -
Diversification strategy :the case of Nation media group
(School of Business, 2003)The study was undertaken to investigate and document the experiences of a diversified firm. This stems from the fact that here have been a number of studies that have been conducted in the past and have yielded mixed ...