Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Sales performance of medium and large supermarkets"
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Effect of shopper marketing practices on sales performance of medium and large supermarkets, in Nairobi county, Kenya
(University of Nairobi, 2015)In the present day business environment that is characterized by increased competition among local and international companies, the emergence of more demanding customers and great technological advances has resulted in a ...