Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Technology On Marketing Strategies"
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The Effects Of Technology On Marketing Strategies Adopted By Commercial Banks In Kenya
(University of Nairobi, 2017)The impact of technology on marketing has become noticeable over the years. For an organization information is the most precious of modern corporate resources and its exploitation the key to competitive survival, the ...