Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Unit trust"
Now showing items 1-1 of 1
-
The effects of behavioural factors on investment decision making by unit trust companies in Kenya
(School of Business, 2012-08)Behavioral finance attempts to investigate the psychological and sociological issues that influence investment decision making process of individual and institutions. It also considers how various psychological traits ...