Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Web Banner Advertising In Kenya"
Now showing items 1-1 of 1
-
Perceptions of the University Students Towards Web Banner Advertising in Kenya
(University of Nairobi, 2018)The study sought to examine the perceptions of Kenyan university students towards web banner advertising. The Elaboration Likelihood Model provided a theoretical foundation for the study since it has characteristics that ...