Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "case of commercial banks in Kenya"
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Effects of Pricing Strategies on Customers’ Buying Behaviour: the Case of Commercial Banks in Kenya
(University of NairobiSchool Of Business, University Of Nairobi, 2012-11)The study attempted to establish the effects of pricing strategies on consumer behavior in the commercial banks in Kenya. A sample of 150 customers was conveniently obtained from the target population of 30 commercial banks ...