Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM): Recent submissions
Now showing items 1421-1440 of 24487
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Marketing Strategies Adopted by Cipla Kenya Limited in Response to Competitive Rivalry in the Pharmaceutical Industry in Kenya
(university of nairobi, 2018)The pharmaceutical companies are in constant competitive rivalry aimed at showing how superior the products they have invested in are with a view to outsmart their rivals and secure their position in the market place. ... -
Brand Image And Shopper Buying Behaviour In Large Supermarkets In Nairobi County
(University of Nairobi, 2018)The supermarket sector in Kenya plays an important role as an employer as well as playing an important role in transmission of manufactured goods, both locally produced and imported, to the final consumer. Supermarket ... -
Humanitarian Logistics Integration and Disaster Response for Humanitarian Organizations in Mogadishu, Somalia
(University of Nairobi, 2018)Disaster whether its man-made in the form of terrorist attacks or natural in the form of earthquakes are happening around the world and the next one might be closer than we think. Mogadishu has been experiencing one of ... -
Influence of Knowledge Management on Competitive Advantage in Among Law Firms in Nairobi
(university of nairobi, 2018) -
Brand Positioning Strategies and Competitive Advantage of Digital Television Broadcasters in Kenya
(University of Nairobi, 2018)The purpose of this study is to examine the Brand positioning strategies and competitive advantage of digital television broadcasters in Kenya. The research question was to establish to what extent brand positioning ... -
Design Thinking, Strategy and Innovation in African Financial Sector: a Case Study of Letshego Holdings Limited in Africa
(University of Nairobi, 2018)The current competition landscape of the financial sector both globally and locally in Africa has significantly changed through changes in the external environment like 4th industrial revolution technology driven changes, ... -
Influence of External Environmental Challenges on Strategic Responses of Private Hospitals in Nairobi City County
(university of nairobi, 2018)This research examined the influence of external environmental chllenges on strategic responses of private hospitals in nairobi city county. The objective was to establish the influence of external environmental changes ... -
Effect Of Electronic Accounting On The Financial Performance Of Commercial State Corporations In Kenya
(University of Nairobi, 2018)The objective of this study was to determine the effect of electronic accounting on financial performance of commercial state corporations in Kenya. The theories covered are; the resource based view theory of the firm, ... -
Barriers to Corporate Strategy Implementation in Real Estate Companies in Kenya: a Case of Villa Care Company Limited in Nairobi County
(University of Nairobi, 2018)The Kenyan real estate industry plays a pivotal role in driving the economy of the country by being instrumental in giving rise to about 5.8% of the country’s GDP. Despite crafting robust strategies, the performance of ... -
Purchasing Capability and Innovation of the County Government Suppliers in Kenya
(University of Nairobi, 2018)The study sought to investigate the extent to which purchasing capability has influenced county supplier innovation in Kenya. The study adopted a descriptive survey research design and was guided by the following specific ... -
Impact of Enterprise Risk Management Practice on the Financial Performance of Insurance Firms in Kenya
(university of nairobi, 2018)Enterprise risk management has it role in enhancing effectiveness in an organization, improved quality of the risk reporting tools as well as enhanced business performance. Through the efforts of ERM insurance entities ... -
Operational Sustainability of Milk Processing Plants in Murang’a County
(University of Nairobi, 2018)The aim of the study was to determine operational sustainability of milk processing plants in Murang’a County. The study was focused on two specific objectives; to establish factors influencing the operational sustainability ... -
Effect of Branding Practices on Customer Loyalty in Large Beauty Salons in Nairobi County Kenya
(university of nairobi, 2018)Branding has become a useful tool that is receiving increasing attention due to its perceived positive influence on consumer brands choice and consumer purchase decisions. Today the beauty industry offers gender –neutral ... -
Cloud Data Hosting and Organizational Performance Among Insurance Firms in Kenya
(University of Nairobi, 2018)This research focused on cloud data hosting and organization performance among insurance firms in Kenya. The research was directed by four objectives, to establish the extent to which insurance firms in Kenya have hosted ... -
The Perceived Influence of Knowledge Management on Employee Retention in University of Somalia
(University of Nairobi, 2018)This study aimed at determining the perceived influence of knowledge management on employee retention in the University of Somalia. This study was guided by one objective which is to establish the influence of knowledge ... -
Impact of Credit Reference Bureau on Loan Performance in Micro Finance Institutions in Kenya
(University of Nairobi, 2018)A descriptive research was done on the effect of credit reference bureaus on the performance of loan of micro finance organizations in Kenya. A descriptive design was used. The study targeted 13 licensed micro finance banks ... -
The Effect of Islamic Banking Products on the Perfromance of Small and Meduim Enterprises in Nairobi County
(University of Nairobi, 2018)Small and Medium Enterprises (SMEs) essential in various nations, predominantly in emerging economies This investigation adds to the growing number of literatures and figures out the situation in Kenya by examining the ... -
Business Process Re-engineering as a Strategic Tool for Service Improvement at Kenya Power and Lighting Company Ltd
(University of Nairobi, 2018)Remodeling of an organization’s core business can be achieved through several strategic tools. Business Process Re-engineering (BPR), as one of the strategic tools, is best to use because of its gradual and step by step ... -
Effect of Capital Structure on Financial Performance of Airlines in Kenya
(university of nairobi, 2018)Capital structure forms the basis of whether the firm will use debts, equities or both and in what proportion so as to maximize the wealth of shareholders...... -
The Effect of Islamic Finance on Economic Growth in Kenya
(University of Nairobi, 2018)The purpose of the investigation was to verify the effect of Islamic finance on economic growth in Kenya. This investigation employed a descriptive research. The study utilized secondary data. Annual data on Islamic finance ...