Browsing Faculty of Agriculture & Veterinary Medicine (FAg / FVM) by Author "Lagerkvist, Carl J"
Now showing items 1-1 of 1
-
Consumers’ mental model of food safety for fresh vegetables in Nairobi: a field experiment using the Zaltman Metaphor Elicitation Technique:
Karanja, Nancy; Okello, Julius J; Lagerkvist, Carl J (2014)Purpose To examine consumers’ perception of food safety for vegetables at traditional urban market outlets in a developing country context and test whether curiosity-motivated information acquisition and personal control ...