Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Author "b9365462-2843-478f-b6ab-e188f00262df"
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Behavioural responses to corporate image building through social media advertising: a study among Nairobi students
Amegbe, Hayford; Oeba, Linet K; Owino, Joseph O (University of Nairobi, 2017)Social media advertising (SMA) is burgeoning and of great importance to both practitioners and academicians to understand how to build a corporate image (CI). The present study examined how organizations in Kenya build ... -
Green marketing orientation (GMO) and performance of SMEs in Ghana
Amegbe, Hayford; Owino, Joseph O; Nuwasiima, Afra (University of Nairobi, 2017)The purpose of the study is twofold. First, to examine the domain of green marketing construct in the context of small and medium enterprises (SMEs) based on the classification according of the Ghana Investment Promotion ...