Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Author "ba30cab8-265f-414b-bcbb-465d4a6d6cc0"
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Communication methods used to disseminate corporate identity to employees by public universities in Kenya. (Jan 2016).
Mwinzi, Rosephine N; Mberia, Hellen K.; Ndeti, Ndati (University of Nairobi, 2016)Abstract- Internal communication in the public sector is an important factor in the improvement of service delivery especially in institutions of higher education hence this study to describe the communication methods ... -
Interpreting green advertising messages: a perspective of environmentally-informed consumers in Kenya
Muchemi, Leah; Mogambi, Hezron; Ndeti, Ndati (University of Nairobi, 2016)The objective of this study was to examine the environmentally-informed consumers’ interpretation of green product advertising messages. The increasing awareness of environmental issues and diet related diseases resulting ... -
The Structure of Corporate Identity Public Universities in Kenya have Adopted
Mwinzi, Rosephine N; Mberia, Hellen; Ndeti, Ndati, (University of Nairobi, 2016)Faced with growing competition, universities are beginning to adopt Corporate Identity as a means to attract and maintain competent employees to drive their mission and goals. This study therefore seeks to examine the ...