| dc.description.abstract | The rapid modernization and globalization over the past few decades has put pressure on organizations, both in the third world and the developed world to embrace ethical practices in their operations in order to gain good will and acceptance from their publics and stakeholders. Although studies have shown that public relations tools have frequently been employed by organizations in their engagement in corporate social responsibility programmes, the interplay between the two concepts of PR and CSR has not been adequately researched. It is against that background that this study sought to examine the similarities and connections between public relations and corporate social responsibility with a focus on the social involvements of Kenyas national flag carrier, Kenya Airways in Kajiado County.
In examining the perceptions amongst the Airlines publics regarding it's involvement in social responsibility programmes, the research involved surveys through questionnaires and interviews with the employees of Kenya Airways and the it's publics in Kajiado County. The study also sought to examine the main fields of social involvement where corporate social responsibility initiatives have been developed by the Airline in Kajiado County.
From the findings of the study, it can be concluded that a positive association exists between an organization's image and it's involvement in corporate social responsibility programmes. From the study, it would be clear that organizations which meet their economic, legal, ethical and philanthropic obligations cultivate good reputation as employers and providers of goods and services. | en_US |
