Influence of growth strategies on organizational expansion: a case of beta care hospital, Kiambu county, Kenya
Abstract
The purpose of the study was to establish the influence of growth strategies on
organizational expansion. In order to achieve this the study focused on the following
objectives: to identify the influence of organic development on organizational expansion,
to establish the influence of mergers, to identify the influence of acquisitions and to
determine the influence of strategic alliances on the organizational expansion. The study
adopted descriptive survey design and the target population was hospital staff totaling to
70. The sample size was 49 respondents which was 70% of the hospital staff. The study
administered face to face interview guides to the top three officials at the hospital and
questionnaires to other staff. The data collected was sorted to remove the incompletely
filled questionnaires; the sorted data was analyzed statistically using SPPS version 20 for
the determination of influence of growth strategies on organizational expansion. The
data was presented in tables for the ease of the interpretation of the study findings. The
questionnaire return rate was 93.5% which was sufficient for generalization of the
findings. The study findings revealed that, through organic development Beta Care
hospital has enjoyed growth via increased output with a huge number of customers, the
hospital has managed to grow revenue allowing for the effective functioning of the other
three pillars of organic development which are headcount, public relations and quality,
the hospital also exploits the benefits of the pillar of headcount by ensuring that it has
hired the right number of staff with the right qualifications .the hospital has also exploited
the benefits of the pillar of quality which is very essential because organic expansion
relies heavily on repeat customers. The findings also revealed no possibility of Beta care
hospital forming any mergers with other health facilities around dictated by non existence
of similar health facilities with similar strength, most of the health facilities
around seem to have limited resources making it easier for Beta Care Hospital to take
control over them. Beta Care Hospital stands a chance of forming collaboration ties with
other similar health facilities around this region; sharing of resources and activities
between this facility and other facilities could lead to better health services offered to the
community around. The study recommends that the hospital keeps abreast with modern
technology through specialized services whose ultimate effect would be increase in the
number of patients attending the hospital. The study also recommends formation of a
formal unit to address the quality provision of services and responds to patients
complaints and reservations. The study suggests a similar study on the role of mergers
and acquisitions; a critical analysis on the growth of private ,mission and government
hospitals.
Publisher
University of Nairobi
Description
Thesis
Collections
- Faculty of Education (FEd) [5980]