dc.contributor.author | Kariuki, Paul Muturi | |
dc.contributor.author | Awino, Zachary B. | |
dc.contributor.author | Ogutu, Martin | |
dc.date.accessioned | 2013-02-14T09:07:02Z | |
dc.date.available | 2013-02-14T09:07:02Z | |
dc.date.issued | 2011 | |
dc.identifier.uri | http://hdl.handle.net/11295/9853 | |
dc.description | EFFECT OF FIRM LEVEL FACTORS, FIRM STRATEGY, BUSINESS ENVIRONMENT ON FIRM PERFORMANCE | en |
dc.description.abstract | Organization operates in an open system. The environment is turbulent and ever changing.
Organization is environmental dependent and environment serving. They depend on the
environment for resources input and produce goods or service for the consumption by the
environment. An organization has to develop competitive strategy to out compete the
competitors. Strategy link organization to the environment. To achieve its objective the
organization chooses strategies that align them properly with environment. This is aimed at
avoiding any mismatch between the organization and the environment. This in turn leads to
effect on the performance of the organization. The choice of strategies to employ at a given
time is informed by different factors within and without the organization. Different firm’s
strategies differ from organization to another which is influenced by the external and internal
factors. Major factors include firm and industry factors. There have been conflicting views on
which factors are more important than the other in influencing strategy .The firm
characteristics view which is supported by resource based view of strategy has dominated in
theoretical and empirical literature. The choice of strategy is an important step in the strategy
development process. The difference in factors involved in various firms explains the
difference in strategy chosen which eventually is reflected by the organization performance
which can be measured using different methods. | en |
dc.language.iso | en | en |
dc.subject | Firm level factors | en |
dc.subject | Strategy | en |
dc.subject | Environment | en |
dc.subject | Performance | en |
dc.subject | Contingency factors | en |
dc.subject | Strategic choice | en |
dc.title | EFFECT OF FIRM LEVEL FACTORS, FIRM STRATEGY, BUSINESS ENVIRONMENT ON FIRM PERFORMANCE | en |
dc.type | Other | en |
local.publisher | School of business, University of Nairobi | en |