Growth Strategies Adopted By Incubated Start-Up Enterprises in Nairobi, Kenya
Njoroge, Monica W.
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This research project was a study on the growth strategies adopted by Incubated Start-up enterprises in Nairobi, Kenya. The study also focused on the factors influencing the growth of incubated Start-up Enterprises. The study used a descriptive research design. The study targeted Incubated Start-up Enterprises operating in Nairobi, Kenya. The study selected a sample of 25 Incubated start-up enterprises through simple random sampling technique. The study collected primary data where a questionnaire was used as a tool to collect data. The researcher administered the questionnaires individually to all respondents. Descriptive statistics was used to summarize the data. This included percentages, frequency tables, bar graphs and pie charts. The study concluded that most of the enterprises had adopted growth strategies such as market penetration through customer service and after sale services among other strategies. The study further concluded that personnel competency, networking, customer attitude were the factors that had great influence in the growth of the enterprises. The study recommends that entrepreneurs should relook on their growth strategies by increasing their advertising expenditure as this will create awareness of their products or services to potential customers thus increasing their customer base as well as retain the already existing customers.
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