Challenges Faced in the Strategic Alliance Between Safaricom and Commercial Bank of Africa in the Provision of M-shwari Services
The main objective of this study was to establish the challenges faced in the strategic alliance between Safaricom and Commercial Bank of Africa in the provision of M-Shwari services. The objective of the study is to establish the challenges experienced in the alliance between Safaricom Ltd and Commercial Bank of Africa as they provide MShwari services. The researcher targeted the staff of Safaricom Ltd and Commercial Bank of Africa with a targeted sample of 157 employees in total. The study adopted descriptive survey research design in order to provide a framework to examine current conditions, trends and status of events. Descriptive research design is more investigative and focuses on a particular variable factor. It is analytical and often singles out a variable factor or individual subject and goes into details of describing them. Data was presented by use of table, charts and bar graph. Data analysis was done using quantitative and qualitative methods. The results showed that there was positive relationship between the independent and the dependent variables. The regression results also concurred with the correlation results. It can therefore be concluded that the service provider of M-Shwari services need to consider all the variables considered in this study in order to improve the success of M-Shwari services and consequently this will improve the performance of the strategic alliance. The research was confined to the selected strategic alliance between Safaricom and Commercial Bank of Africa, and the specific objectives and so the researcher was not able to cover all other areas and variables like market competition, customer service and accessibility among others that needed to be addressed. Further research should be done to cover the effects of strategic alliance in other organizations like the institutions of higher learning, and also the study variables can be further analyzed for more conclusive findings since this study can be of benefit to other organization in Kenya and the world.
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