Corporate social responsibility and employer attractiveness among business students at the university of Nairobi, Kenya
Marika, Nancy M
Magutu, Justine M
Munjuri, Mercy G
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In this era of globalization, winning the war for top talent to gain a competitive advantage is critical for th e survival of organization s . In Kenya today , attracting and retaining talent is a major challenge to many organizations. Corporate Social Responsibility (CSR) has been identified as influencing employee attraction and retention. A pay chequ e alone is no longer sufficient; p eople want to work in organizations whose values match their own and that impact and contribute to society. The aim of this study was to determine if CSR affects organizational attractiveness . F inal year business students from the University of Nairobi were surveyed to see the extent to which CSR issues will influence their decision to work in a given organization. The findings indicated that how an organization handles its economic responsibility, legal responsibility, eth ical responsibility , philanthropic responsibility and environmental responsibility of CSR affects prospective employees' decision to seek employment with an organization.
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