Performance Of Fast Food Chain Restaurants In Nairobi County
The study objectives were to establish the extent of supply chain integration and its impact on supply chain performance in fast-food chain restaurants in Nairobi County.To determine the effect of supply chain integration on the supply chain performance of fast-food chain restaurants in Nairobi County and to establish challenges faced in the implementation of supply chain integration by fast-food chain restaurants in Nairobi County. The analysis was done using descriptive statistics such as frequency distribution, tables, mean and standard deviations. Correlation and regression analysis were used to establish the relationship between supply chain integration and supply chain performance. The study concluded that fast-food chain restaurants in Nairobi County had implemented both supplier integration and internal integration to a very large extent while customer integration has been implemented to a large extent. The study further concluded that fast-food chain restaurants in Nairobi County face challenges sometimes when implementing supply chain integration. The most faced challenges are that the organization response to changes in the business process when implementing integration; bureaucracy in the organizational structure restricts supply chain integration in our firm and integrating partners are reluctant to share costs. The study also concluded that there is a strong positive and statistically significant relationship between supply chain integration and supply chain performance among fast-food chain restaurant with supply chain integration influencing 46.4% of the total variance in supply chain performance of fast-food chain restaurant in Nairobi County. The study recommended that the management of fast-food chain restaurant within Nairobi County should initiate rapid supply chain integration efforts with the aim of making the organization highly responsive to changes in the business process. The most faced limitation was that it was gathering information. It was challenging to get the questionnaires filled by the fast-food chain restaurant within Nairobi County. Managers of Restaurant claimed their information was proprietary. The researcher had to prove to them that the information was solely sought for academic purpose and not for business competition. The scope of the study was on the effect of supply chain integration on the supply chain performance of fast-food chain restaurants in Nairobi County. The findings in this study cannot be adequately generalized to other firms such as manufacturing firms and other non-fast food service firms. Therefore, there is need to establish how supply chain integration influences the performance of other firms.
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