E-Commerce Strategy and Performance of Commercial Banks in Kenya
ASIABUGWA, MARY AYUMA
MUNYOKI, JUSTUS M.
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This study aimed at establishing the relationship between e-commerce strategy and performance of commercial banks in Kenya, and the factors influencing the adoption of e-commerce strategy. The study adopted a cross sectional design, and targeted commercial banks in Kenya under the umbrella of Kenya Institute of Bankers Association (KIB). Data analysis was through measures of central tendency, dispersion and correlation analysis. The results indicated that there was a strong relationship between the e-commerce strategy and performance of commercial banks in Kenya. The findings also indicated that the main factors which influenced the adoption of e-commerce strategy in banks to a larger extent are customer support service and the payment systems.
- School of Business