The performance of public relations practice in government ministries in Kenya: a critical analysis
Public Relations practice has been widely recognised as an essential part of modern life, and has made significant contribution in various sectors including government agencies globally. The study: The Performance of Public Relations Practice in Government Ministries in Kenya: A Critical Analysis was essential since the practice continue to build a positive image of government and publicize government development agenda and policies among the citizenry. This study sought to assess the place, the relevance and impact of Public Relations in government ministries and departments. It investigated whether the PROs play their roles effectively, the factors that affect the performance of the practice, and recommended ways of improving PR practice in government ministries. The study adopted the survey research design. It used a sample size of 79 out of the 100 Public Relations Officers in government ministries and departments. Out of the sample, 46 responded representing a 58.2% return rate. The study used purposive sampling. The study found that PR practice has had high impact in government ministries and departments according to 45.2% of the respondents. Nineteen percent of the respondents said that PR activities have had very high impact in their organizations whereas 33% of the respondents said that the PR activities have had an average impact on their organizations. Only 2.4% believed that PR activities have had low impact on their organization. The study recommended that PROs be made the official spokespersons of their respective ministries or departments to accord them the opportunity to expound on policy matters and engage more with the citizenry. It recommended that further research be done on the relevance and impact of PR practice in government. It also recommended that research be carried out to establish the linkage between the lack of a national communication policy framework and the formulation of communication strategies by various ministries.