The role of public relations in the building the image of the Kenyan Judicial System
The objective of this study was to determine how Public Relations CPR) could be used to reclaim or to improve the image of institutions. The study, which was descriptive, selected the Judiciary as a case study to determine how government institutions can engage PR to build their image to the public. The publics, who are the taxpayers, had long lost confidence in their own institutions that use their tax to maintain their operations. The study intended to survey both the employees of the Judiciary as well as the public, to see if the reforms in the Judiciary have borne any fruit. Unfortunately, the employees were not surveyed since permission was not granted during the period of study. It was, however, later approved when it was too late to interrogate them. Publics who were attending court sessions were surveyed and the results show that majority still does not have confidence in the operations of the Judiciary. It was observed that majority want the Judiciary to establish a communications office to handle public complaints, compliments and queries. The results also show that majority of the publics see that there is a difference between the internal image and external image of the Judiciary, thereby citing powerful individuals in the society as controlling the Judiciary. Majority still believe that justice in the Kenya depends on.the social status of that those in conflict. The study, therefore, recommends that the Judiciary should move closer to people through regular press conferences and establishing a public relaions office, which should be upgraded to the level next to the president of the Judiciary.