Competitive strategies adopted by architectural firms in Kenya
Competitive strategies allows organizations to find their unique niche that would assure them success and profitability in their operations. This concept is universal and does not exclude professional practitioners. The aim of this study was thus was to identify and determine the competitive strategies adopted by professional practitioners in the construction industry. It also sought to establish the state of competition faced by the architectural firms in Kenya. The study employed a descriptive survey design and the target population was formed by all architectural firms practicing in Kenya. The sample frame was randomly selected and data was collected using a structured questionnaire. The data was analyzed using descriptive statistics and inferences were drawn consistently with the results. The findings were that competition for these firms was in an upward trend and the source depended on the structure for these firms. The study also established that the firms’ competitiveness was mainly based on client loyalty. Further the study established that achieving competitiveness through price manipulation was considered professional misconduct. The study also ascertained that the competitive strategies that were adopted by the architectural firms were the differentiation, focus and diversification. This mostly was given rise by the stringent role of professional ethics and codes. This study recommends that for architectural firms to maintain sustainable profitability in their operations they needed to embrace competitive strategies in full. Further, since the prime source of competitiveness was the ability to maintain client loyalty, these firms needed to master client relationship management. These strategies would then be the basis of assured referrals and repeat business.