Distributors’ perception of coca cola distribution system in Nairobi, Kenya
This study was set out to investigate the distributor‟s perception on Coca Cola distribution system in Nairobi. The objectives of the study were determine the perception of Coca Cola Company distributors on the channel management used, the perception on the physical distribution management and to establish what the coca cola distributors perceive as the hindrances in the distribution system. The study aimed at determining the distributor‟s perception on Coca Cola distribution system in Nairobi. The author was not aware of any study done on distributor‟s perception and distribution system of Coca Cola which was the gap the study sought to fill. This study adopted a survey design that was most appropriate to investigate the distributor‟s perception on the Coca Cola distribution system in Nairobi. The population of interest consisted of distributors of the Nairobi Bottlers which is a subsidiary Coca Cola bottling company. A stratified sample was selected through proportionate sampling from Nairobi urban and Nairobi rural. Data collection was done through self-administered questionnaires with closed and open-ended questions. The data collected was analyzed using descriptive statistics. This involved the use of frequency tables, percentages, rank ordering, and means scores. Percentages and rank ordering helped the researcher to address the objectives of the study.