Diversification as a strategic approach by safaricom limited
Musembi, Patrick M
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A fundamental part of corporate strategy is the choice of what portfolio of businesses to compete in, and the managerial importance of this issue has stimulated an enormous amount of research focused on corporate diversification over the past four decades. However, after all these years of academic research on this topic, there are still many unanswered questions about what distinguishes successful diversification strategies from those that fail. This was a case study to determine the diversification strategies adopted by Safaricom limited. According to Communications Commission of Kenya statistics report of May 2011 there were four registered National Mobile operators in Kenya. In order to carry out a comprehensive and in-depth research project an interview guide was used to collect primary data, secondary data will collected the operators‟ reports publish online on the company websites, data analysis will be used to analyze data collected. The findings of this research project add to the body of knowledge on the subject of diversification strategy as adopted by Safaricom Limited and the telecommunication industry as whole and on the challenges faced in implementing the strategy. Strategy being at the core of organizational plans for the future and how the organization plans to beat and stay ahead of the competition, interviewees were not keen on diverging confidential information.