Competitive strategies used by agricultural chemical suppliers in Kenya

Abstract

In order to survive in the competitive environment, it becomes necessary for the threatened companies to be aggressive in their search and development of strategies that provide competitive advantage as they step up defensive strategies to protect their competitive advantages held. The stiff competition among the agricultural chemical suppliers and the entry of other players into the industry necessitate the design of motivation to guarantee their performance and survival. Successful strategies lead to superior performance and sustainable competitive motivation. Therefore, the objectives of this study were to determine the competitive strategies used by agricultural chemical suppliers in Kenya, to determine the factors that influence the choice of such strategies and to determine challenges faced by Agricultural Chemical Suppliers in applying competitive strategies and strategies formulated. This study used descriptive survey design. The study targeted all the agricultural chemical suppliers operating in Kenya. Purposive sampling was used to select the sample size of 50 agricultural chemical suppliers based in Kenya. Primary data was collected by use of questionnaires, which were completed by chief executive officers and senior managers currently working in agricultural chemical firms. Data collected was analyzed using quantitative analysis and SPSS Package was used to aid in data analysis. Data was interpreted using mean scores, frequencies and percentages and presented using frequency tables, pie charts and bar charts