• Login
    View Item 
    •   Repository Home
    • Research Papers
    • College of Humanities and Social Sciences (CHSS)
    • School of Business
    • View Item
    •   Repository Home
    • Research Papers
    • College of Humanities and Social Sciences (CHSS)
    • School of Business
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Strategies for developing sustainable competitive advantage at Siginon freight ltd, Kenya

    Thumbnail
    View/Open
    Full text (338.5Kb)
    Date
    2012
    Author
    Nduta, Ruth
    Metadata
    Show full item record
    Abstract
    This study investigated development of sustainable competitive advantage at the Siginon Freight Limited, Kenya. The aim of every organization in the market is to outsmart the competition leading to development of competitive advantage. Competitive Advantage was considered as the prolonged benefit of implementing some unique combination of internal capabilities and external advantages that differentiated between competitive and non-competitive industry players. The general objective of the study was to establish the development of sustainable competitive advantage. To achieve the main objective, a content analysis of major documents at the company concerning strategic planning was reviewed. Interviews from key Siginon staff were carried out to get an in-depth view of the strategies used to develop competitive advantage at the company. In its findings, competitive pricing, human resource management, service reliability, safety and security, differentiation, image building coupled with a strong resource base and IT management was identified. The study could be of great significant interest to the corporate world in Kenya and may have generated new information that could be used for policy formulation by the various players on the logistics market. Clearly, the study points towards enabling strategists to develop sources of competitive advantage that are manageable in order to steer logistics companies carefully into future success. The research also advanced the work of previous scholars and academicians. In particular it gave a supporting point to the competitive strategies and sustainability of competitive advantage. Based on the research findings the study concluded that organizational learning and management of information technology formed the main source of sustainable competitive advantage at Siginon Freight Limited, Kenya.
    URI
    http://hdl.handle.net/11295/15851
    Collections
    • School of Business [152]

    UoN Digital Archive copyright © 2002-2015  Library Department
    Contact Us | Send Feedback
     

     

    Browse

    All of RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    UoN Digital Archive copyright © 2002-2015  Library Department
    Contact Us | Send Feedback