An investigation into the role of radio broadcast in using behaviour change communication to deal with hate speech in Kenya; the case of Nation Media Group
In partial fulfillment of a coursework in M.A Degree in Comn:unication Studies at the University of Nairobi, I come up with the idea of tackling Hate Speech. Thus hatched a topic entitled, An investigation into the role of radio broadcast in using Behavior Change Communication to deal with hate speech in Kenya; the case of Nation Media Group. The study was worth doing as problems related to hate speech have continued to increase since . postcolonial era. The emerging results have been harsh, as witnessed during the Post Election Violence (PEV) after the disputed 2007 General Elections (Waki Report; 2008). During PEV after PEV the economic growth rate in Kenya dropped, coupled with lose of lives and properties, as well denting the Kenyan image internationally. Behavior change Communication (BCC) is one of the most essential components of solving problems related to humanity. When planned well, BCC can be a very effective intervention to bring appropriate changes in behavior, especially among populations with high risk behavior. The research used secondary analysis and key respondent research to collect the data for the study. Thus this research project aimed at achieving the following objectives; assess the root causes of hate speech in Kenya, explore ways radio broadcast media can use BCC to eradicate hate speech in Kenya and establish the role of radio broadcast media in dealing with Hate Speech. The study found that Negative Ethnicity is one of the key causes of hate speech in Kenya, as well as politicians, journalists and ordinary Kenyans. Social-cultural aspects and legal features can be very crucial in enhancing behaviour change in regard to hate speech. Radio broadcast can play key role in handling hate speech in Kenya through its role of mobilization, entertainment and information. The results of the study will be used to engage the broadcast media in enhancing proper speech in Kenya, by involving all stakeholders notably the radio audiences, Non Governmental Organisations, international community, Kenyan government, media owners, foreigners, journalists and policymakers.