An application of a transportation Model to the Kenya breweries limited

Abstract

Kenya Breweries Ltd. being one of the largest companies i:1 this Republic, plays a major role in the economy of .~0is country. It will soon be operating the breweries in Mombasa, Nairobi and Kisumu. They are Tusker and Allsopps both in Ruaraka, and one In industrial area, all in Nairobi, one at Mombasa and one to 'be completed in (early 1982) In Kisumu. Currently the Nairobi breweries produce all the six brands of beer namely, Tusker, Tusker Export, Tusker Premium,Pilsner , White Cap and Guinness Stout. Only four of these are produced in Mombasa brewery, these are Tusker, Tusker Export, Pilsner and White Cap, but there is a plan that will enable it to produce all the six brands in future. All these products have got to be distributed All over the Republic so as to reach the final Consumers. Distribution activity costs a lot of money to the company, hence raising the operating expenses of the entire organization. Due to the current inflation allover the world.