Negative media practice and the Kenyan Tourism Industry: a study of the mainstream print media with special reference to the Daily Nation and the East African Standard newspapers
Salim, Masud K
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This study sought to investigate impact of Negative Media Practice and the Kenyan Tourism Industry. The study was carried out at Nation center and the Standard Group . The finding of this study indicates that the intensity to coverage was about violence. Determinants of news factor include; reference to the events, continuity of the story, Personification and Consonance of the stories covered by the two newspapers. According to the finding, the Nation newspapers used more of, continuity and personification as news factor determinants. According to the findings of this study the main factors determining Newsworthiness during the period of study included sensationalism, relevance, proximity, un ambiguity and facility respectively. Clearly significant in the research finding, is that, sensationalism is a major determinant factor for deciding both newsworthiness and selection. Therefore the negative media practice, particularly Sensationalism of violence, impact on tourism industry adversely. The positive media practice identified includes simplification of the content, meaningfulness of the occurrence, frequency of the stories, and unexpectedness of the events. As a result of their ability to reach and influence a large number of people, the media carry immense power in shaping the cause of destination image.