Strategies adopted by mutinational coporations in Kenya to cope with the challenges of global financial crisis
The objectives of the study were to determine the global financial crisis challenges encountered by multinational corporations in Kenya as well as to establish the strategies adopted by these multinationals corporations in Kenya to cope with the global financial crisis challenges. To meet these objectives, the pertinent primary data was collected. The data was collected using questionnaires that were dropped to selected multinational corporations in Kenya from various business sectors and later picked. The respondents were senior managers bestowed with necessary responsibilities of decision making in the organization. Data was the analyzed qualitatively. The study established that the global financial crisis indeed pose various challenges to the multinational corporations in Kenya. On the other hand political, economical, demographical, legal, environmental, technological and cultures forces are some of the factors hindering multinational corporations in Kenya to cope with this challenges. Despite all this factors the multinational corporations in Kenya are able to adopt various strategies in order to be able to face up with the challenges of global financial crisis, though there is still a lot of room for improvement by the corporations to effectively use these strategies to their advantage.