The effects of intergrated supply chain on the performance of Nairobi Bottlers
Integrated supply chain management intergrating of key business processes from end user through original suppliers that provides products, services and information that add value for customers and stakeholders. Companies manage their supply chains by connecting the functions in the supply chain and these are procurement, manufacturing and fulfillment via supply chain planning processes. Integrated supply chain has the most pervasive impact on financial results and therefore part of the documentation process needs to measure how the elements in the supply chain are performing to produce those results. The research adopted case study research design where the unit of study was Nairobi Bottlers limited and the research project sought to determine the effects of integrated supply chain on the performance of Nairobi Bottlers Limited. Content analysis and statistical analysis were used to analyze the data. In-depth questionnaires were used to get information from respondents who in this case were top management, middle management and lower management of Nairobi Bottlers. The main objective investigated during the study is to determine the effects of integrated supply chain on the performance of Nairobi Bottlers Limited. A sample of 20 respondents was used in the study. The data was collected and analyzed using content analysis and statistical analysis. The major finding was that the organization really benefited from integrated supply chain on its operations which was evident on increased profitability and increased customer satisfaction since its adoption. General conclusions drawn are that Nairobi Bottlers Limited are tremendously benefited since the adoption of supply chain which is integrated and this has increased its Net Income Before Tax, increased customer satisfaction. The supply chain structure adopted with central planning function which drives integration really impacted on enhancing the performance of Nairobi Bottlers. Major recommendations including enhancing e-learning of supply chain courses offered by supply chain academy to continue improving supply chain performance as well as entrenchment of S&OP planning processes at NBL will greatly improve integration of supply chain which directly affects business performance. Key words: Supply Chain, Integration, Performance, Nairobi Bottlers.