Challenges of strategy implementation at NASSEFU Cooperative Savings and Credit Society Limited
The government after independence adopted a development philosophy emanating from the traditional African socio-economic lifestyle in Sessional Paper No. 10 of 1965, which articulated the role of African socialism in development planning. In this development strategy, co-operatives were seen as very important tools for development. Due to this political alignment, the co-operative movement realized very rapid growth between 1964 and 1990. Strategic management consists of three stages of formulation, implementation and evaluation. Strategy implementation is considered the most difficult stage in strategic management as it requires commitment and sacrifice among various stakeholders. The study sought to determine the challenges facing NASSEFU Co-operative Savings and Credit Society in strategy implementation. Strategy implementation is tough, time consuming and faces resistance because people fear the implications. Being a case study, the researcher utilized an interview guide for more comparability and the interviewer's neutrality. Data collected was analyzed using content analysis because of its qualitative nature. The Chairman and Treasurer of the Board of Directors, Chairman of Oversight Board and the General Manager who co-ordinate formulation and implementation of strategy were chosen to participate in the study to avoid duplication of data had more interviews been undertaken. Primary data was collected using an interview guide. Content analysis was used to analyze the data which confirmed challenges faced by NASSEFU in strategy implementation as leadership, financial resources, organization structure, culture, communication, reward system, power & politics, and change management process.