Multidimensional strategic planning practices and firm performance
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This study is based on multidimensional view of strategic planning. In this school of thought , constructs are multiple faceted of dimensions characterized by groupings of similar attributes that are distinct from other groupings of other variable in the study. The multidimensional or multifaceted treatment of strategic planning is believed to be effective way of planning as opposed to unidimensional planning. The seven facets/characteristics of planning practices include: internal orientation, external orientation, creativity in planning, use of techniques, control focus, functional integration and key personnel involvement. Firm performance is also treated as multidimensional in this study: thus, financial attributes and organizational effectiveness.